Pop-Up City

Pop-Up City

The pop-up village

In the shrinking countryside, nomadic shops, swimming pools and even museums are stepping in where permanent amenities disappear.

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Joop de Boer's avatar
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Jeroen Beekmans, Joop de Boer, and Pop-Up City
Feb 13, 2025
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Musée Mobile, or MuMo for short, is an initiative by Centre Pompidou to bring art and culture to rural communities. Photo Cyrille Weiner

Books on wheels

Mobile libraries are not an obscure phenomenon in many parts of the world. Some time ago, we stumbled upon a particularly striking example from France: the Librairie itinérante, or travelling bookshop.

Bookseller Jean-Jacques Megel-Nuber commissioned a renowned tiny house builder to construct a bookshop on wheels, tailor-made for his needs. His mission? Bringing literature to residents of small rural villages with no library or bookshop. The Librairie itinérante measures 16.5 m² and doubles as Megel-Nuber’s home. Thanks to its nomadic nature, he keeps his overheads low and his bookshop viable.

The travelling bookshop is just one of many inspiring pop-up amenities trying to fill the gap created by the slow decline of local services in shrinking regions.

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