Pop-Up City

Pop-Up City

The Pop-Up City book is back

Plus: underground parcel delivery in Madrid, Amsterdam’s sticker culture decoded, and robo-bees pollinating indoor farms.

Jeroen Beekmans's avatar
Joop de Boer's avatar
Pop-Up City's avatar
Jeroen Beekmans, Joop de Boer, and Pop-Up City
Mar 07, 2025
∙ Paid

We’re Pop-Up City, a creative urban planning agency based in Amsterdam. In our newsletter, we share project updates, bold insights, and fresh ideas for better urban spaces.


Our book Pop-Up City: City-Making in a Fluid World is back. After years out of print, it’s now available as a digital download — free for paid subscribers. 288 pages of timeless insights on flexible urbanism. Dive in below!


First things first

Stickers in Amsterdam
Stickers on Zeedijk, Amsterdam

👁️ Art isn’t just confined to galleries — it’s popping up on street corners everywhere. Our latest article for culture and nightlife magazine Uitkrant explores Amsterdam’s vibrant sticker culture with a walking route to discover it. These tiny artworks transform everyday objects into impromptu galleries, showcasing political, poetic, musical, and satirical messages. Dive into the hidden urban museum and see the city in a new light.

Robo-insects
Image MIT

🐝 Robo-bees could soon pollinate indoor farms in cities. Designed to be lighter than a paperclip, these tiny drone insects can hover for 16 minutes straight. According to engineer Kevin Chen of MIT, they could one day pollinate crops in indoor farms and vertical agriculture facilities. This would help replace dwindling bee populations and secure future food production in the heart of our cities.

Metro Madrid
Photo Samirah A.

🚇 Madrid is taking last-mile logistics underground. The Última Milla project swaps delivery vans for metro trains, moving thousands of parcels off congested streets. An evening train on MetroSur Line 12 ferries packages to collection points, while a morning service brings deliveries into the low-emission zone for bike or foot distribution. As urban populations rise and e-commerce floods city streets, Madrid’s underground experiment could be a model for other cities battling gridlock and pollution.


The Pop-Up City book is back, now in digital form

Pop-Up City: City-Making in a Fluid WorldPop-Up City: City-Making in a Fluid WorldPop-Up City: City-Making in a Fluid World
Pop-Up City: City-Making in a Fluid World

Our book Pop-Up City: City-Making in a Fluid World has been sold out for ages. Yet its themes are more relevant than ever: how do we create social, sustainable, and innovative cities in an ever-accelerating world? We often get asked whether there’ll be a reprint — or at least a PDF version. Good news: BIS Publishers has given us the green light to offer the book digitally. You can now download it for a friendly €12 or, if you're a paid subscriber, for free. 👇

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